ETCR partnered in 2021 with EARTHDAY.ORG – the global organizer of Earth Day – to promote greater sustainability and highlight the excitement of electric mobility and the positive effect it can have on the environment worldwide and this relationship blossomed in 2022 with FIA ETCR eTouring Car World Cup.
A key focus of the series challenge to promote the use of electric transportation solutions was to engage with EARTHDAY.ORG’s Canopy Project, a global reforestation programme that has already planted tens of millions of trees since its inception.
In 2021, 1.2 million trees were planted in Canada, India, Mexico, Tanzania, Uganda, Madagascar, and Europe via the Canopy Project.
The 2022 season saw FIA ETCR eTouring Car World Cup support EARTHDAY.ORG’s The Canopy Project by planting a tree for every single kilometre driven at its six events over the course of the 2022 season as part of its #TransitionInMotion CSR programme.
Over the course of the season, 1855 laps were completed at the six race events, which equates to a total of 6638 kilometres completed between the thirteen drivers and three teams contesting the series.
As a result of the 2021 PURE ETCR season, over 4500 trees were planted through The Canopy Project. This year’s commitment from the FIA ETCR eTouring Car World Cup means that 47% more trees will be planted as a result of the 2022 season.
“As a part of EARTHDAY.ORG’s theme for Earth Day 2022, Invest In Our Planet, we are focusing on innovative technologies and solutions that build new green economies while protecting the world’s ecosystems,” said Kathleen Rogers, EARTHDAY.ORG President.
“We are excited to partner with FIA ETCR to grow awareness for the push towards increasing electromobility and highlight electric vehicles as a sustainable technological solution.”