CUPRA Racing has formed a brand-new partnership with the ultra-successful EKS team, owned by Mattias Ekström, while also becoming the first brand to confirm its plans for the inaugural FIA ETCR – eTouring Car World Cup this year. Ekström and CUPRA claimed last year’s all-electric touring car crown under its previous guise as PURE ETCR and have now strengthened their partnership as the series gains FIA World Cup status for the first time. CUPRA EKS will be responsible for the operation and development of the CUPRA eRacer, which won three of the five events in 2021 with Ekström and Mikel Azcona under the CUPRA X Zengo Motorsport name and aims for more title success. Created by Ekström in 2014, the Swedish squad has been one of the front-runners in rallycross, claiming the FIA WRX Drivers’ and Teams’ titles in ’16 and more recently branching out into rally raids, where it scored a one-two result in the T3 class of this year’s Dakar Rally.